For this stage, Customer Data Platform (CDP) will be your basic tool to develop a robust, sustained and effectively segmented strategy to achieve those objectives. It is not only capturing the information generated from each user; the essence and key lies in knowing how to interpret, analyze and understand it.the origin of the first approach until the conversion to give way to loyalty and repurchase are the objectives of this new journey.
Once you have control of this part of the process, you can continue with the generation of specialized content for each cluster and thus begin the constant construction of your mobile number lis target audiences. 3.- Data intelligence adapted to your brand LDM Digital Marketing and Business Intelligence Agency A dashboard can display a large amount of cross-platform data, showing trends and offering context.
By reaching this step, you have already checked the generation and enrichment of data from your audiences, as well as guaranteeing that all this information is protected and secure through protocols and certifications such as ISO27001 . The next level and which you should consider from the beginning because it represents a totally personalized programming to the operation of your brand, is the intelligent visualization of your advanced reports: Dashboards .