The brand not only tailored its video ads to in-market shoppers and people planning for major life events (like weddings or welcoming a new baby) but industry list also used TrueView’s shoppable ad format to allow people to buy right from the video. Jotex ended up acquiring 10% more new customers, which resulted in 25% more website transactions and a 22% increase in revenue. 3) Reassure customers at the point of sale Even when they’re in stores, many shoppers keep their smartphones handy to make sure they’re making the right decision. Nearly half (47%) of SEA industry list shoppers use digital to inform their purchase at the point of sale, and among those shoppers, 39% said they search on Google.
Think with Google Share While Search is shoppers’ go-to online resource while in-store, shoppers on the brink of buying also turn to e-commerce industry list and brand websites. For that reason, it’s more important than ever that retailers have quick-loading mobile sites with easy-to-access information and clearly listed product features. 4) Get in front of undecided shoppers Let’s consider another scenario at the point of sale: If shoppers try to look up a brand in-store but don’t immediately find a website or any online information, they might think twice about buying. In industry list that moment, every other brand in the same category has an opportunity to swoop in and capture the shopper’s wavering interest. “
Even after talking to [in-store promoters], I still turn to Google to make sure I’m choosing a product that works for me.” — Shah, 24, MYIt’s not an industry list uncommon scenario — 80% of Indonesians change their minds along their purchase journeys after consulting their smartphones. Shah, a 24-year-old shopper we spoke to from Kuala Lumpur, still relies on Search after speaking to in-store promoters. “Promoters are trained; they know what’s inside the product, the industry list exact ingredients, and how it will help me. But even after talking to them, I still turn to Google to make sure I’m choosing a product that works for me.”