How customers learn about what you offer cannot be a passive experience on your part. B B marketers need to be vigilant about what the "experience" is like for your customers when they interact with your brand. Offer a discount. Use the trusty old fishbowl. Stimulate your staff. Set up a prize wheel. Add it to your receipts. Offer guests Wi-Fi. Use signage. Do a lottery. Let's start! . Just ask The easiest way to get it done is to just ask. After a transaction or interaction simply ask if they would like to sign up to receive email correspondence from your company.
You can enter the information there yourself have them log into an iPad if you have that technology handy or just keep a paper list that you enter at the end of the day. Offer a discount One of our digital marketing clients had a stagnant list for months before we started working with them. They would always mobile number list ask people to "join the mailing list" at the registry which is no incentive for the subscriber. Instead we 've mixed things up Instead of joining the mailing list we asked customers to "Join The Family" We offered a percent discount on every service We set up an automated welcome email to provide the coupon right away.
They were even able to expand the offerings online and grow their roster as gangbusters! Sample mailing list with discount If you find that your customers or prospects need a little incentive give them one! Offer a small discount when they subscribe to the mailing list right there in the store or at checkout to use towards their purchase that day. This is a great way to sign them up and also a great way to boost conversions. They are already in the store and this makes it more likely that they will make a purchase. Use the trusty old fishbowl We've all been in a store and seen a fishbowl full of business cards at the front desk or checkout counter.