Lead generation with interactive content An important content marketing trend is the use of interactive content . It helps you to hold the attention of your visitors longer and to distinguish yourself from your competitors. Forms of interactive content that are often used are, for example, assessments and calculators. An assessment usually consists of a number of questions that you ask your website visitor. soon as the website visitor has answered a question. At the end of the assessment, the visitor receives a result based on his or her answers, for example in the form of an advice or conclusion.
With an assessment you offer your website visitor value, keep him or her longer on your website and at the same time collect valuable data about your target group. A good sessions Singapore phone number list you way to use a calculator is to let your visitor calculate what he or she can save. Or what the return on investment of a particular investment will be. Calculators are especially effective in the decision-making phase of a potential customer. In November 2016, the INBOUND 2016 event took place in Boston. HubSpot then took the opportunity to showcase their new features. It was then indicated that most of the functionalities would be launched during the first quarter.
So we thought it would be a good time to review our six favorite new features. In particular, collaborating in HubSpot and working on a content marketing strategy will become even easier with the new HubSpot functionalities. Produce better content with the Content Strategy Tool HubSpot's Content Strategy Tool will help you find and review topics for your content marketing strategy. The tool provides suggestions based on relevance, competition and popularity of certain topics. Even before you start writing content, HubSpot tells you which topics will help you generate traffic and leads the most.