They do it to minimize the risk of failure . And to guarantee success . But what exactly do they do? And what is this little trick? Very easily. They use proven headings. They use headings that work. Then they adapt them according to their needs and context. Because imagine the life of a copywriter. The truth about the life of a copywriter He sits at his PC and stares at a blank text document (or out the window). The only thing that moves... is the blinking line. He's flexing his mental muscles. Beads of sweat run down his forehead. And then... out of nowhere... he conjures up a perfect headline that is read by thousands. And brings in millions of euros. Oh well. Maybe not.
Rather he's flipping through his collection of ads, sales copy, and even the latest issue of Cosmopolitan. He also has a large stack of books consisting only of tried and tested headings. This collection is also called Swipe File . And I've talked about it here before. Especially when it comes to headings, Swipe Files are worth their weight in gold. But why? Because great headlines have been tested in a time and money structure. They Israel phone number list have been tried and tested for a long time . These great headlines can now be placed in a different context. And to be changed and used over and over again. Any time a headline makes a lot of money (both online and offline), rest assured that the best copywriters will study it, save it, and use it in their next copy.
Because it's that easy again. Shakespeare stole from Greek and Roman plays. Thomas Jefferson copied the American Declaration of Independence from John Locke. And even Oscar Wilde stole from...well...everyone. And that's exactly what you should do. But is “stealing” ethical? Yes, it is! I totally understand you there. From childhood we are taught not to steal. And while writing is an art form, your writing doesn't have to be original. Maybe if you're a novelist, then yes. But then only maybe. But other than that being.