I wish you a very nice and successful year in 2022. Magic School Bus, or melancholy as you cycle through your hometown or your high school. A warm, nostalgic feeling that evokes a longing for the past is hardly foreign to anyone. And that Latest Mailing Database desire is exactly what a savvy marketer taps into with what we've come to call 'nostalgia marketing'. A marketing strategy that will be widely used again in 2021 and is very Latest Mailing Database effective during the corona pandemic.
But what exactly is nostalgia Latest Mailing Database marketing, why is it so popular at the moment and how can you apply it? What is nostalgia marketing? You probably recognize it. The memories of your high school days, the weekends when your mother Latest Mailing Database or grandmother put homemade apple pie on the table, or that you listened to the latest Spice Girls single with your best friend on a discman, evokes a warm Latest Mailing Database feeling full of positive associations and feelings. Also a list with 'you know Latest Mailing Database you're a 90-ies baby if. social media makes you relive your childhood.
A time when you had few worries and experienced Latest Mailing Database many happy moments. Nostalgia marketing responds to trends from the past. It tries to make the consumer relive a certain moment or period, in order to create a positive brand association by linking it to external, previous experiences. What makes Latest Mailing Database nostalgia marketing such a big trend right now? In short, nostalgia marketing makes people feel good, making it a powerful commercial tool. According to the University of Southampton*, nostalgia Latest Mailing Database marketing can even counteract loneliness, boredom and anxiety.